digital — leads & conversion
Automation & CRM: the plumbing between enquiry and job.
Marketing earns the enquiry; what happens in the next ten minutes decides whether it becomes a job. We build the plumbing that removes the remembering: every enquiry logged with its source, acknowledged instantly, routed to a human, and followed up on time — in a CRM your team will actually open.
where enquiries die
The gap between marketing and the diary.
The overnight enquiry
The form submitted at 7pm, seen at 9am, answered at 11 — after the customer booked whoever replied at 7:04. Response speed is the cheapest conversion lever a service business owns, and it's an automation problem, not a willpower one.
The unlogged source
Enquiries arriving by phone, form and message into three different places, none recording where they came from. When nothing is logged, every marketing argument is opinion versus opinion.
The forgotten quote
Priced, sent, never chased. Quotes have a half-life; a follow-up that fires on schedule wins work you already did the hard part of earning.
what we actually do
Wired around how you actually sell.
CRM fitted, not imposed
Set up in the tool that suits your workflow — often the job-management software already open all day, sometimes a dedicated CRM. Pipelines that mirror how work really moves: enquiry, quote, won, invoiced.
Capture without typing
Forms, call tracking and messages landing in one place with the source attached automatically — the raw material measurement is made of, collected without anyone doing data entry.
Automations that serve the customer
Instant acknowledgment with an honest response-time promise, internal alerts, quote follow-ups, review asks on job completion. Logistics automated; the relationship left to you.
straight answers
Asked often.
Which CRM should a trade business use?
The one your team will actually open — job-management tools with CRM features often beat standalone CRMs for trades because they're already open all day. We integrate what fits your workflow rather than selling a favourite; the source field being filled matters more than the logo on it.
What's worth automating first?
Speed-to-response: the instant acknowledgment, the internal alert, the task that won't let an enquiry sit unanswered overnight. Response time is the cheapest conversion lever most service businesses own. After that: quote follow-ups and review asks.
Can automation feel human?
If it's honest about being what it is and shows up at moments that help — confirmations, reminders, follow-ups people actually want. What reads as robotic is fake personalisation and pushiness on a timer. We automate the logistics and leave the relationship to you.