digital — paid advertising
Google Shopping is won in the spreadsheet.
Shopping campaigns have no keywords — Google reads your product data and decides which searches you deserve. That makes the feed the campaign: titles, attributes, prices and stock, maintained like the asset it is. We run Shopping for businesses that sell physical product — suppliers, distributors and brands — with the boring parts done properly first.
where the money leaks
Feed problems wearing a bidding costume.
Titles written for humans only
Your catalogue says "HD-40 Mk II". The buyer searches "40mm galvanised pipe clamp". Product titles have to carry what people actually type — brand, spec, size, material — or the auction never includes you.
Feed rot
Prices drift from the site, stock states lag, attributes go missing — and Google responds with disapprovals and quiet demotion. A feed is a pipeline that needs maintenance, not a file someone exported last quarter.
Margin-blind bidding
Every SKU treated equally means your thinnest-margin products soak up budget beside your best. Campaign structure should know which products deserve the click price — because the P&L certainly does.
what we actually do
Data first, then bids.
Feed engineering
A clean, automatically refreshed product feed from wherever your catalogue lives — titles rebuilt around real search language, attributes completed, disapprovals cleared and kept clear. Where the platform's export is poor, we build the pipeline rather than hand-edit forever.
Structure that knows your margins
Campaigns segmented by product economics and intent — bestsellers, long tail, clearance — so budget concentrates where a sale is actually worth having.
The maintenance discipline
Search terms reviewed, negatives added, feed health monitored, seasonal products staged on and off. Shopping rewards routine attention more than clever tricks.
the honest bit
When Shopping isn't your channel.
Shopping needs fixed prices you can publish, stock you can honour, and margin that survives a click cost. Quote-only products, made-to-order work and services belong in search campaigns, where the ad can start a conversation instead of quoting a price.
And if your catalogue is small with thin margins, the honest play may be ranking organically for your category instead — slower, but owned. We'll tell you which side of that line you're on before anything is spent.
straight answers
Asked often.
Is Google Shopping only for retailers?
No — trade suppliers, parts distributors and manufacturers with buyable SKUs use it well. What it needs: fixed prices you can list, stock you can honour and margin that survives a click cost. Quote-only products belong in search campaigns instead.
Why does the product feed matter so much?
Because Shopping has no keywords — Google matches searches against your product data. Titles, attributes, categories and price accuracy decide which auctions you enter at all. Most underperforming Shopping accounts are feed problems wearing a bidding costume.
Do you work with our existing store platform?
Yes — the feed comes from wherever your catalogue lives. Where a platform's export is poor, we build the feed pipeline properly rather than hand-edit spreadsheets forever.