digital — leads & conversion
Google Business Profile: the storefront you don't host.
For a local trade, the most-read page about your business isn't on your website — it's the profile Google shows beside the map, with your reviews, hours and call button on it. We manage that profile as the storefront it is: accurate, active, policy-safe, and measured in the calls it produces.
what management means
Kept true, kept active, kept yours.
Accurate to the hour
Precise primary category, every real service listed, hours that match who actually answers — including the after-hours truth. Wrong information converts customers into one-star reviews at your busiest moments.
Active on schedule
Photos of real jobs added steadily, questions answered before strangers answer them for you, posts where they earn attention — the signals of a business that's alive, read by the algorithm and the customer alike.
Defended
Third-party edits caught and reverted, spam competitors reported, access locked to accounts you own. Profiles decay by neglect and sabotage in roughly equal measure.
the honest bit
No tricks — because tricks cost the phone number.
Keyword-stuffed business names, incentivised reviews, fake service areas — the folklore circuit sells all of them, and Google's penalty for getting caught is suspension: the profile, the reviews and the calls, offline together while you appeal. We run profiles inside policy because the downside of the shortcut is the whole channel.
Reviews get their own discipline — asked for honestly, answered publicly, never gated. That's its own service, run alongside this one.
straight answers
Asked often.
Why does my profile matter more than my website for local work?
Because for local searches Google shows the map first, and the pack shows your reviews and call button before your site is ever visited. The profile is the first — sometimes only — thing a local customer reads. The website still closes the considered jobs; the profile takes the urgent ones.
What does managing a profile actually involve?
Keeping it true and active: precise categories, every real service, current hours including after-hours reality, photos of actual work added steadily, questions answered, reviews replied to, and spam edits from third parties caught and reverted.
Someone suggested tricks — keywords in the business name, review swaps. Do they work?
Sometimes briefly, until a suspension takes the profile — and the phone — offline. Name-stuffing and incentivised reviews breach policy explicitly. We don't run them, and we've seen what cleaning up after them costs.