expertise — 02
Industrial design with production truth built in.
An industrial design consultancy for instruments, machines and devices: form that communicates, ergonomics with evidence, and CMF decided as engineering — every concept born with a process, a material and a cost attached.
who this is for
Objects with a hard job.
Hardware founders taking a working breadboard toward a product people trust at first sight. Established manufacturers modernising a proven line without alienating the installed base. Regulated device teams that need human-factors evidence, not just a nicer shell. We design objects that are handled daily, cleaned roughly, and judged in the first five seconds.
what we do
The offerings.
Concept & Form Development
Wide, disciplined exploration of architecture and form — sketch, CAD and rough physical models in fast alternation — converging on a direction scored against the brief, not the loudest voice. Every concept carries its manufacturing logic from the first pass. You walk away with a developed design direction, the reasoning trail behind it, and models honest enough to test.
Ergonomics & Human Factors
Grip studies, reach envelopes, force budgets, anthropometric fit and use-error analysis — on rigs and with real users, not just percentile tables. For regulated devices we structure the work to feed usability-engineering files rather than bolt on compliance later. You walk away with validated ergonomic geometry and documented evidence of why the product fits the hands that use it.
CMF & Material Strategy
Colour, material and finish decided as engineering, not decoration: wear behaviour, chemical resistance, cleanability, moulding reality, cost per part and how the surface ages in year three. You walk away with a specified CMF system — materials, finishes, textures, suppliers where relevant — that production can hold.
Sustainable & Circular Design
Material impact, disassembly, repairability and end-of-life designed in while the architecture is still cheap to change. We favour measurable moves — fewer polymers, mechanical joins over adhesives, serviceable wear parts — over green theatre. You walk away with a lifecycle assessment of the choices made and a product that can be repaired, refurbished or reclaimed on purpose.
Product Design Language
The rules that make a family of products recognisably yours: proportion logic, detail vocabulary, interface placement, graphic and finish standards. This is brand where it matters most — on the object itself. You walk away with a design-language system documented well enough that your next product, designed by anyone, still looks like you.
how it runs
Sketch to tested model, in loops.
Form work runs in Prove and Refine loops: divergent concepts made physical fast, tested with real hands, converged with evidence. Industrial design never runs alone here — engineering sits in the same reviews, so what you approve is what tooling can make.
- Developed design direction with the reasoning trail, not just the render
- Validated ergonomic geometry and human-factors evidence
- Specified CMF system production can hold
- Design-language documentation your next product inherits
straight answers
Asked often.
Do you work alongside in-house engineering?
Preferably. Your engineers know the physics and the history; we bring form, human factors and manufacturing-aware design into the same CAD, the same reviews, the same decisions.
Can you refresh a legacy line without losing its identity?
That's design-language work: keep the equity — proportions, cues your customers trust — and modernise interface, connectivity and manufacture underneath it. The installed base should recognise the new machine as family.
How do you handle regulated usability?
We structure human-factors work to feed your usability-engineering file and QMS — protocols, participants, documented evidence — so the design process and the regulatory process are the same process, not rivals.
works with
Never alone.
Form converges with engineering, gets its story told through CGI and film, and starts from research. Deep sector form-language experience in medical devices and instruments.