digital — paid advertising
LinkedIn Ads: expensive clicks, spent deliberately.
LinkedIn sells the most expensive clicks in mainstream advertising — and the only targeting that can put your capability in front of the maintenance manager, the specifying engineer and the procurement lead by name of role. For industrial services with real deal sizes, that trade can be excellent. For everyone else, it's a premium with no payback, and we'll tell you which you are.
where the money leaks
How B2B budgets die on LinkedIn.
Consumer expectations
Judging week one by form fills, when the industrial buying cycle runs quarters. LinkedIn is bought for patience; accounts killed early were usually measured wrong, not performing wrong.
Broad targeting at premium prices
Paying LinkedIn's rates to reach "business decision makers" nationally is paying caviar prices for the trawler's bycatch. The platform's worth is precision — role, industry, company size, named accounts — used ruthlessly.
Nothing behind the click
An expensive click landing on a brochure homepage. The engineer who clicked wanted capability: materials, tolerances, certifications, evidence. No substance, no shortlist — however good the ad.
what we actually do
Precision, patience, substance.
Targeting built like a shortlist
Campaigns aimed at the roles and companies that actually specify and sign — including named-account lists for businesses that know exactly who their next ten customers should be.
Content worth the click price
Capability pages, application notes and evidence assembled before launch — because LinkedIn amplifies substance and exposes its absence. Where it doesn't exist, we build it first.
Measurement that respects the cycle
Pipeline touched, RFQs influenced, target accounts reached — reported over quarters and joined to the quote ledger, not tallied as Friday's form count.
the honest bit
The deal-size arithmetic.
The only question that decides this channel: what is a won customer worth against what their attention costs to buy? Standing maintenance contracts, capital equipment and multi-year service agreements clear the bar easily. Small local jobs never do — for those, search reaches the same human at a fraction of the price, at the moment they're actually buying.
straight answers
Asked often.
Are LinkedIn clicks worth the price?
Only when the deal economics support them: industrial contracts, capital equipment, standing service agreements. Targeting by role, industry and company is what the premium buys; if your average job is small and local, that premium never pays back.
What should a LinkedIn campaign realistically produce?
Not week-one enquiries — the buying cycle runs months. The realistic jobs: being known to the shortlist before the RFQ exists, and putting capability content in front of the engineers who specify. Measure pipeline touched, not form fills by Friday.
Do we need content before we start?
Yes, honestly. LinkedIn amplifies substance — capability pages, application notes, evidence. Without something worth reading behind the click, budget buys impressions and nothing else. If the content doesn't exist yet, we build that first.