digital — paid advertising
TikTok Ads: enormous attention, honestly assessed.
TikTok sells attention cheaper than almost anywhere — to an audience that has aged into homeownership faster than most trades assume. Whether that attention converts into your kind of work is a harder question, and it's the one we answer before a dollar moves. Some businesses should be here. Many shouldn't. Both answers are on this page.
the fit test
Three questions before the first campaign.
Is the need scrollable?
TikTok reaches people who weren't looking for you. That works for aspirational, planned or visually surprising work — a deck transformation, a pool, a fit-out. It does nothing for the burst pipe, which gets searched, not scrolled.
Can you feed the format?
The platform runs on native vertical video that doesn't look like advertising — someone talking to camera, jobs filmed as they happen. No willing face and no creator budget means the channel starves, however well it's managed.
Can you wait for the maths?
Demand creation pays slower and measures harder than search. If this month's cashflow depends on this month's ads, the budget belongs in Google first.
what we actually do
If the test passes, run it properly.
Creative that belongs
Concepts built around your real crews and real jobs, shot for the feed's grammar — fast, vertical, unpolished on purpose — with hooks tested rather than guessed.
Trial windows with exits
A defined test budget, a defined period, and a cost-per-outcome bar the channel has to clear against your incumbent channels. Clear it and scale; miss it and we switch off without ceremony.
Measurement without wishful thinking
Platform-reported conversions treated with appropriate suspicion, enquiries verified against your own tracking, and view-through claims discounted rather than banked.
straight answers
Asked often.
Isn't TikTok too young an audience for trades?
Its audience has aged into homeownership more than most trades assume — but the honest question is intent. TikTok reaches people who weren't looking for you: demand creation, slower to pay, harder to measure, and real mainly when the offer suits aspiration or planning rather than emergency.
What does TikTok creative actually demand?
Native, fast, unpolished on purpose — vertical video that looks like the platform, not like an ad. If nobody in the business will get on camera and there's no creator budget, the channel underperforms however well it's managed. We'll say that before you spend, not after.
When would you advise against TikTok?
Urgent-need trades. A blocked drain gets searched, not scrolled — that intent lives on Google. TikTok builds consideration over time; it doesn't answer a flooded laundry on a Sunday night.